CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why… Fragmented Masterbrand We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]
ROI for Brands via Content Marketing is looking them right in the eye. Explore future trends at content ownership that will deliver value and $ directly to Brands.
Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more connected to lifestyle and entertainment categories like Pepsi, Coke, RedBull and GoPro have been the ones to set the stage. Anheuser-Busch had a very unsuccessful […]
The Broadcast Networks, in cahoots with an archaic government, have shut down Aereo for not being able to comprehend the fact that: a) Aereo was simply renting antennas – enabling consumers to access free, legally broadcast HD signals, in addition to providing a cloud based DVR service. b) As viewership across all Broadcast Networks declines, […]
Infomercial. The word alone is enough to make any traditional ‘Madison Ave’ creative shop cringe. When you think about branded entertainment or brand content, you don’t think about Infomercials – even though the entire model integrates content and brand marketing. Mostly known for cheesy & cheap production values, unknown products and midnight showings, the segment […]
Originally posted on BING CHEN:
tl;dr Tomorrow is my last day at YouTube. It’s hard to describe leaving your birthplace–this is the only full time job I’ve ever known (I’m spoiled!). I suppose you could say that Bing was born at Google (too easy). Part of this will be platitudinal (I love cheese), and part…
Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem as they are from traditional. I don’t believe ads as we know them today are the future as technology allows […]