‘We’ are the network now…

Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiser…hopefully leading to purchase. […]

AppleTV opportunity everyone is missing…

Apple is expected to announce an AppleTV update in some form tomorrow. With that, I am really surprised that no one is talking about the central issue around traditional TV viewing yet to be addressed by these new devices…watching LIVE TV. The main focus of reviews and forward thinking predictions have centered on: Complexity of […]

70% of buyers see TV$ switching to digital within the next year.

70% of media buyers see TV budgets switching to digital within the next year according to the IAB survey from Digital Content Newfronts. http://ow.ly/nMJjc Highlights of the survey from Cynopsis Media Digital Insider: 78% said they came away from the week of 17 presentations with at least one opportunity for their company or a client. […]

The Problem with Native Advertising…

I’m all for contextual content & digital media allows for better integration but you cannot put lipstick on a pig – the format is still an advertorial and the consumer will not be fooled. Is this just another desperate attempt by publishers to monetize? The problem with Native Advertising is the fact that it is […]

Why are we still treating web video as if it were TV?

In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with […]

The limits of social advertising.

What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear […]

Marketing in the moment.

As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something they are learning to do. The democratization of media along with the ability to publish directly to the consumer […]