In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with […]
What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear […]
As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something they are learning to do. The democratization of media along with the ability to publish directly to the consumer […]
Making a computer from a Living Cell. When computing becomes more intuitively responsive. A part of us. This is when computing will work for us as opposed to us working for ‘it’. A time when we no longer need to carry the devices we do. The idea of man and machine will dissolve as it […]
Back a week, I’ve have had a bit of time to reflect on SXSW, here are the things that stood out for me from this years interactive festival. Creative Entrepreneurship vs. Marketing While it is hard to sum up a festival as rich and intricately complex as SXSWi, one thing stood out for me more […]
PepsiCo announced on Friday that it would no longer use an ingredient in Gatorade in response to an online petition that attracted more than 200,000 signatures from 15 year old Sarah Kavanagh. When it comes to building relationships with consumers…
I’m not one to republish ‘best-of’ or ‘predictive’ types of lists, because I often find them to be either too generic or too polarizing to be helpful, but two lists stood out to me for this year. Conveniently one is for PR and the other for Advert…
