The limits of social advertising.

What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear […]

The promise of ROI and the monetization of Social Commerce is here.

Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice, social commerce refers to the direct and measurable …

Gift some Karma via Facebook…

[View the story "Gift some Karma via Facebook..." on Storify] Facebook purchases a mobile commerce platform that makes social gifting a breeze via their mobile app. You can even customize colors or exchange your gift via the app. Watch Facebook make more moves within social commerce. Storified by Jared Hendler· Mon, May 21 2012 09:18:06 […]

Watch as GooglePlus becomes the place for Brands.

In the early days, there is no shortage of conjecture. Remember how Facebook, Twitter and MySpace started? They were very different early on. Some say Google+ is more of a threat to Twitter than Facebook….and maybe Tumblr too. Given the power of…

Is Google falling behind in search as it gets ambushed by Facebook and Microsoft?

They have the best algorithm, many of us have made money on their stock on multiple occasions throughout the years, they truly want to make a difference in the world, and they aren’t evil – but is the darling of search about to get it’s ass kicked…