‘We’ are the network now…

Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiser…hopefully leading to purchase. […]

The limits of social advertising.

What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear […]

The promise of ROI and the monetization of Social Commerce is here.

Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice, social commerce refers to the direct and measurable …

Gift some Karma via Facebook…

[View the story “Gift some Karma via Facebook…” on Storify] Facebook purchases a mobile commerce platform that makes social gifting a breeze via their mobile app. You can even customize colors or exchange your gift via the app. Watch Facebook make more moves within social commerce. Storified by Jared Hendler· Mon, May 21 2012 09:18:06 […]