The promise of ROI and the monetization of Social Commerce is here.

Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice, social commerce refers to the direct and measurable …

Will Facebook Places be the death of Foursquare and Gowalla?

…it’s too early to tell Facebook’s overall intentions but it’s actually pretty amazing that it took Facebook so long to get into this game. Now that they have – chances are that they will make everyone else irrelevant. Why?…simply because of t…