Strategic digital & results driven creative leader with an eye for innovation. Current focus is developing digital content & social media engagement for Brands working with the entertainment industry and how to best deliver value for my clients and their audiences by utilizing multiple influencer networks to drive results. I combine the depth and experience acquired as a creative manager forged from over a decade in the corporate world with the nimble management skills acquired from having founded and managed 2 new media startups.
BCA. Brand Content Agency – Los Angeles – September 2013 – present
Developing digital content for brands working together with the entertainment industry. We present the opportunity for brands to work with world-class entertainers to co-develop affordable and measurable digital content that marries the tone, personality and brand-world of the brand. We show our clients the value of content ownership. The brand develops an authentic narrative that is grounded in an authentic community while engaging with an audience in a way that only pure-play content can. Unlike a traditional media buy, the brand gains access to major digital networks by packaging the content with the right network partners
MWW Group – New York – 2010 – 2013
EVP – Global Director, Digital & Creative
#1 mid-sized independent agency for 3 years running. 2011 saw MWW buy itself back from the IPG Network to become private once again. Responsible for building the digital media team, Jared directed digital research and strategy for the social media and creative teams across all practice areas. Under Jared’s leadership, MWW recognized the need for its clients to leverage the power of digital and social strategy, content creation, distribution and measurement. Jared was also responsible for the marketing and rebranding of MWW following the buyback from IPG. Clients included Nikon USA, Samsung, McDonalds, Sara Lee, Deloitte, Pitney Bowes, Subaru, Booking.com, Vimeo, Nextag, Jet Blue, Virgin America, United Airlines and State of New Jersey Economic Development Authority.
Katalyst Media – New York, Los Angeles – 2010
Creative Director – Digital & Social Media Strategy, Creative & Content Programming
Named Top 10 in advertising and marketing by Fast Company, Katalyst is a studio for social media that connects entertainment with technology and brands. Founded in 2000 by Ashton Kutcher and Jason Goldberg, Katalyst supports business lines through film, television and digital properties and ideas. At Katalyst, Jared created the conversations that drove engagement. Katayst aimed to lead the movement towards social media programming and social media marketing that united brands and consumers around a common cause, product, interest or activity. Client responsibilities included Clorox, CoverGirl, ClearChannel, Cosmopolitan Hotel, Diagio, Microsoft, Nikon, Purina and VitaminWater.
Edelman Digital – New York – 2008 – 2010
Worldwide Executive Creative Director
Specializing in digital engagement, Jared helped Edelman’s clients to create a compelling and engaging digital presence by promoting their brands and business through digital media. Jared’s leadership expertise included everything from web site builds, Facebook programs, e-kits, online media relations, online promotions and partnerships, to email marketing and mobile campaigns. The digital team protected and enhanced our client’s reputations with online monitoring, digital advocacy, crisis sites and the proactive use of search as a reputational tool. We encouraged our client’s participation by inspiring online conversation about their brands and businesses by and amongst influential stakeholders via blogs, social media and community engagement. Clients included, Ebay, Wallmart, Ben & Jerry’s, Microsoft, HP, Starbucks, Samsung, Burger King, Quaker, Amtrak, Clorox, American Heart Association, Empire State Building, Unilever, Glaxo Smith Kline and The National Dairy Board.
SmashTube – New York, Los Angeles – 2006 – 2008
Founder – Director of Content Development, Syndication Strategy
SmashTube is an entertainment studio creating Branded Entertainment and Original Video Programming for online and mobile media networks. Back when YouTube was an unheard of startup, we believed that mobile content would be more than the next big thing, not just for the entertainment industry, but for advertisers as well. SmashTube works with online distributors and syndicators on behalf of their clients – initiating viral presence on the web & mobile platforms. They combine award-winning Hollywood producers and directors with Madison Avenue veterans in order to create programming of value for their client’s audiences. Their creative partners are Sundance nominees and short film award winners. Smashtube consults with Fortune 500 brands and Advertising Agencies to bring a better understanding of content creation and distribution as a relevant marketing tool for the future.
MarketingForce & MyAdGuys – New York – 2000 – 2006
Founding Partner – Chief Creative Officer: Product Development, Marketing & Operations
Built as a brand management platform for large brands, MarketingForce delivered Madison Avenue expertise to channel partners of Fortune 500 brands all via the web. The application automated & controlled the distribution & customization of materials, in addition to providing added-value tools such as automated direct mail fulfillment, along with media planning & buying. Clients included American Express, Motorola, ERA, Century 21, Coldwell Banker, Auntie Anne’s Pretzels, Serta, AgFirst Bank, Assante, Dex Media & YouthAids.
Additionally, a solution for the SoHo/SME market brought Madison Avenue expertise to small businesses. The application enabled small businesses to create professional campaigns for on & offline use without the expense of a professional marketing agency. Integration with fulfillment of traditional direct mail and digital campaigns enabled the platform to offer one-stop implementation. MyAdGuys offered private/white label implementation for American Express & Dex Media.
G2 – Subsidiary of WPP – New York – 1994 – 2000
Co-Founder – Senior Vice President, Executive Creative Director
Integrated communications and strategic branding agency. Founded & creatively managed G2 (Grey/WPP’s Integrated Communications and Strategic Branding Agency) to become one of the most successful Grey subsidiaries. Built international network of 12 G2 offices within the Grey Global Network. Services included brand strategy and positioning, brand identity programs, trade programs, signage and collateral, packaging, in-store communications, sales promotions, web site development, industrial & environmental design and advertising. Clients included: Sprint, Six Flags Theme Parks, Seagrams, Kohler, Krups, Canon Cameras, Panasonic, General Foods, Procter & Gamble, Dow Corning, Amerada Hess, Barilla Pasta, Dominos Pizza, M&M-Mars, Centrum Herbals, Glaxo Smithkline, Topps, Ernst & Young, US Mint, Olive Garden, British American Tobacco, Mitsubishi Motors, Autobytel.com, FTD, Cendant for Super 8 Motels, Ramada, Days Inn, Howard Johnson, Monsanto, New York Lottery, Port Authority of NY&NJ, Con Edison, U.S. Mint, Hasbro Toys for Star Wars.
Grey Advertising – New York – 1992 – 1994
Vice President, Creative Director.
Lead creative teams within traditional print and television advertising for clients such as Domino’s Pizza, M&M Mars, Red Lobster, Canon Cameras, Topps, Cendant, Kool Aid and Mitsubishi.
Hendler Paskal – Los Angeles – 1990 – 1992
Founding Partner, Creative Director
Brand Design & Advertising. Clients included Calico Films, Delicious Vinyl Records, Sterogene Biotechnology, Cerrutti 1881, Moviola Editing, Los Angeles Suicide Prevention Center, Cedars Sianai Hospital, Human Growth Foundation, The Foundation For The Benefit of Disabled Children.
Art Center College of Design – New York, Pasadena
East Coast Chapter Chair
Instructor – Art Center at Night
New York Alumni Ambassador
Fashion Institute of Technology – New York
Instructor – Branding & Integrated Marketing Communications
Art Directors Club – New York
National Television Academy – New York
Emmy Awards – Blue Ribbon Broadband Panelist
NAMAS (National Academy of Media Arts & Sciences) – New York
Social Media Week
Being active within the industry has provided opportunities to participate in a dialogue with my peers. I have participated on panels and addressed various industries at the following conferences:
Adtech – New York, Chicago
Digital Hollywood – New York, Los Angeles, Consumer Electronics Show
Adage Digital 2.0 – New York
SAIC Government Digital Media Conference – New York
Social Media Week – New York, Los Angeles
Art Center College of Design – Pasadena, Ca
BFA – Awarded with Honors/Distinction
Identity, Graphic & Typography Design
Saddleback College – Irvine, Ca
English, Speech Presentation
Laguna Beach College of Art & Design – Laguna Beach, Ca
Facebook – Personal Page, Client & Brand Fan Pages
Twitter – Personal/Professional, Client & Brand Engagement
Google+ – Personal Page
LinkedIn, Naymz, Xing – Professional Career Profiles
Foursquare, Sonar, Highlight, Banjo – Location Based Services
Instagram, Vine, Pinterest, Path – Image Based Networks
WordPress, Tumblr, Blogger – Blog Accounts
Delicous, StumbleUpon, Digg, Friendfeed – Social Bookmarking & Content Distribution
YouTube, Spotify, Pandora, Quora, SoundCloud, GetGlue, Last.fm, Flickr – Content Engagement.
MySpace – Personal Page, Client & Brand Fan Pages
A Small World – Personal Profile
Software – Adobe Creative Suite, Final Cut, Pro Tools, Office
Digital Media – Web, Mobile/WAP, IA, GUI Design, Digital Video, Content Development & Distribution, Social Media Marketing, Community Engagement
Broadcast & Film Production – Experience in all stages of production, from pre-production through post
Print Production – Experience in all forms of Pre-Press Production, Software & Press Configuration
Writing – Blogging with a focus on predictive technologies since 1995
Design – Experienced in Branding, Architectural, Environmental, Industrial & POS Design
Other – Gymnast, Surfer, Equestrian, Traveler, Painter, Blader, Yogi, Cook, Friend.