Google Alphabet Soup. Guide to all companies Google.

There has been so much discussion around the restructuring of Google I thought it would be helpful to post a complete list of all of the Google companies along with some key articles to better understand the restructure. The depth and breadth of their holdings are massive. The ratio of innovation and disruption across the […]

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‘We’ are the network now…

Is Social Media as a marketing tool simply the next stage of our marketing evolution and the โ€˜highestโ€™ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiserโ€ฆhopefully leading to purchase. […]

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