Google Alphabet Soup. Guide to all companies Google.

There has been so much discussion around the restructuring of Google I thought it would be helpful to post a complete list of all of the Google companies along with some key articles to better understand the restructure. The depth and breadth of their holdings are massive. The ratio of innovation and disruption across the […]

Using Brand Data to develop the right content.

The traditional television networks had to be all things to all people. In order to distribute their content, they needed deep infrastructure along with multiple broadcast, cable and FCC licensing agreements. Today everyone is a broadcaster and the costs are minimal. Brands used to have to buy their way into a network’s broader audience – […]

Nielsen ratings across digital will bridge gap between TV & Digital Advertising.

Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem as they are from traditional. I don’t believe ads as we know them today are the future as technology allows […]

‘We’ are the network now…

Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiser…hopefully leading to purchase. […]

The promise of ROI and the monetization of Social Commerce is here.

Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice, social commerce refers to the direct and measurable …

Looking for some quick research or opinions on the cheap?

[View the story “Looking for some quick research or opinions on the cheap?” on Storify] Thanks to Thumb, you can do some quick qualitative research via an app. Storified by Jared Hendler· Wed, May 09 2012 07:38:27 Using Thumb I have been amazed at the quality and responsiveness of the replies. You can target men […]