Marketing communications, digital content & results driven creative leader with an eye for innovation.
Will the traditional side of the entertainment business follow their digital upstarts and start to distribute directly to their audiences without a television network intermediary?
Read more "Will Showrunners run directly to consumers?"
There has been so much discussion around the restructuring of Google I thought it would be helpful to post a complete list of all of the Google companies along with some key articles to better understand the restructure. The depth and breadth of their holdings are massive. The ratio of innovation and disruption across the […]
Read more "Google Alphabet Soup. Guide to all companies Google."
While Hollywood was sleeping against a backdrop of cat videos, the democratization of media delivered power back into the hands of the content creators. Multi-Channel Networks (MCN), a combination of digital channel curators and digital talent agents jumped at the opportunity to sort the (YouTube) wheat from the chaff. The MCNs signed on the best […]
Read more "Why the TV Networks should start their own MCNs."
I love Spotify. When Beats first came out I went on the free trial and found that both the content curation and user experience (UX/UI) to be way better. For a first version I was amazed at how good Beats was. Back then Spotify was still a bit clunky and basic functions like searching your […]
Read more "AppleMusic & the detail that may kill Spotify."Far too many of us start our day, while still in bed, by reaching for our phones. What might start out as a lazy, luxurious excercise of checking the weather, news or our social feeds, soon turns into text and email…and just like that we project ourselves into the middle of our fast-paced, never-ending to-do-list of a day…body tense and heart pounding […]
Read more "Waking up to meditation instead of technology."
Taylor Swift takes a successful and bold stand against Spotify by pulling her entire music catalogue. If other artists follow, this will put music streaming as an industry at risk. This post explores what options the industry has and what could happen next.
Read more "Taylor Swift puts the future of streaming at risk. What now?"Originally posted on BING CHEN:
tl;dr Tomorrow is my last day at YouTube. It’s hard to describe leaving your birthplace–this is the only full time job I’ve ever known (I’m spoiled!). I suppose you could say that Bing was born at Google (too easy). Part of this will be platitudinal (I love cheese), and part…
This week will wrap up the iab’s Digital Content NewFronts in NY for 2014. The digital marketplace, originally founded by Digitas and a core group of digital networks in order to connect media buyers with original digital video content marketing opportunities is now attended by every media luminary in the business. As the digital content powerhouses (full […]
Read more "Why are the Digital NewFronts starting to look more and more like the UpFronts?"Making a computer from a Living Cell. When computing becomes more intuitively responsive. A part of us. This is when computing will work for us as opposed to us working for ‘it’. A time when we no longer need to carry the devices we do. The idea of man and machine will dissolve as it […]
Read more "Making a computer from a Living Cell."PepsiCo announced on Friday that it would no longer use an ingredient in Gatorade in response to an online petition that attracted more than 200,000 signatures from 15 year old Sarah Kavanagh. When it comes to building relationships with consumers…
Read more "Brands are now owned by the social consumer."
Jared Hendler 