Marketing communications, digital content & results driven creative leader with an eye for innovation.
Originally posted on BING CHEN:
tl;dr Tomorrow is my last day at YouTube. It’s hard to describe leaving your birthplace–this is the only full time job I’ve ever known (I’m spoiled!). I suppose you could say that Bing was born at Google (too easy). Part of this will be platitudinal (I love cheese), and part…
In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with […]
Read more "Why are we still treating web video as if it were TV?"As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something they are learning to do. The democratization of media along with the ability to publish directly to the consumer […]
Read more "Marketing in the moment."Back a week, I’ve have had a bit of time to reflect on SXSW, here are the things that stood out for me from this years interactive festival. Creative Entrepreneurship vs. Marketing While it is hard to sum up a festival as rich and intricately complex as SXSWi, one thing stood out for me more […]
Read more "Musings from SXSWi 2013"PepsiCo announced on Friday that it would no longer use an ingredient in Gatorade in response to an online petition that attracted more than 200,000 signatures from 15 year old Sarah Kavanagh. When it comes to building relationships with consumers…
Read more "Brands are now owned by the social consumer."Trying to predict the outcome of an election is not new. Doing so in real-time, based upon current conversations and search information from qualitative data vs. traditional polling, especially months and weeks before the election is. The question…
Read more "Crowdsourcing the presidential election."
Jared Hendler 