Marketing communications, digital content & results driven creative leader with an eye for innovation.
A new crop of celebrity, born out of digital – not so long ago laughed at – but now revered, is crossing over into the inner sanctum as they surpass their traditional peers.
Read more "Rising Stars! Digital Celebrities Rewrite the Rules of Fame."
CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why… Fragmented Masterbrand We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]
Read more "CBS thinks it can sell OTT like HBO. It can’t. Here’s why."Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more connected to lifestyle and entertainment categories like Pepsi, Coke, RedBull and GoPro have been the ones to set the stage. Anheuser-Busch had a very unsuccessful […]
Read more "Why direct funding of entertainment will come from Brands."The Broadcast Networks, in cahoots with an archaic government, have shut down Aereo for not being able to comprehend the fact that: a) Aereo was simply renting antennas – enabling consumers to access free, legally broadcast HD signals, in addition to providing a cloud based DVR service. b) As viewership across all Broadcast Networks declines, […]
Read more "A last word on Aereo & the right to access live TV via an antenna."
Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem as they are from traditional. I don’t believe ads as we know them today are the future as technology allows […]
Read more "Nielsen ratings across digital will bridge gap between TV & Digital Advertising."
This week will wrap up the iab’s Digital Content NewFronts in NY for 2014. The digital marketplace, originally founded by Digitas and a core group of digital networks in order to connect media buyers with original digital video content marketing opportunities is now attended by every media luminary in the business. As the digital content powerhouses (full […]
Read more "Why are the Digital NewFronts starting to look more and more like the UpFronts?"
Apple is expected to announce an AppleTV update in some form tomorrow. With that, I am really surprised that no one is talking about the central issue around traditional TV viewing yet to be addressed by these new devices…watching LIVE TV. The main focus of reviews and forward thinking predictions have centered on: Complexity of […]
Read more "AppleTV opportunity everyone is missing…"In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with […]
Read more "Why are we still treating web video as if it were TV?"62% of consumers use social media while watching TV on a weekly basis. This fact is stunning and an increase of 18% over last year, according to the results from the annual Ericsson ConsumerLab study. While folks may not all be chatting about the …
Read more "Social TV, The Second Screen & the Opportunity for PR."What if apps did for TV’s and the entire viewing experience what apps did for phones? It was not so long ago that the idea of loading an app on a phone was not possible. The first iPhone did not allow this and it took some time before the API and …
Read more "Apps, the future of a new TV experience, and the death of the old."
Jared Hendler 