Marketing communications, digital content & results driven creative leader with an eye for innovation.
You heard that right…virtual influencers are now not only being embraced, but significant investment is being poured into the category not only from the creator IP side, but brands are jumping on-board too…and it is paying off…
Read more "The growing influence of virtual Influencers…"
Will the traditional side of the entertainment business follow their digital upstarts and start to distribute directly to their audiences without a television network intermediary?
Read more "Will Showrunners run directly to consumers?"
There has been so much discussion around the restructuring of Google I thought it would be helpful to post a complete list of all of the Google companies along with some key articles to better understand the restructure. The depth and breadth of their holdings are massive. The ratio of innovation and disruption across the […]
Read more "Google Alphabet Soup. Guide to all companies Google."
While Hollywood was sleeping against a backdrop of cat videos, the democratization of media delivered power back into the hands of the content creators. Multi-Channel Networks (MCN), a combination of digital channel curators and digital talent agents jumped at the opportunity to sort the (YouTube) wheat from the chaff. The MCNs signed on the best […]
Read more "Why the TV Networks should start their own MCNs."
The traditional television networks had to be all things to all people. In order to distribute their content, they needed deep infrastructure along with multiple broadcast, cable and FCC licensing agreements. Today everyone is a broadcaster and the costs are minimal. Brands used to have to buy their way into a network’s broader audience – […]
Read more "Using Brand Data to develop the right content."I just wrote about how Apple may be blocking Spotify from working seamlessly with their hardware. I was worried that these type of tactics from Apple may give AppleMusic the upper hand. In some ways I wanted Apple’s new service to give me a great reason to switch as all of my owned tracks still […]
Read more "Apple Music is a complete disaster."
I love Spotify. When Beats first came out I went on the free trial and found that both the content curation and user experience (UX/UI) to be way better. For a first version I was amazed at how good Beats was. Back then Spotify was still a bit clunky and basic functions like searching your […]
Read more "AppleMusic & the detail that may kill Spotify."And they thought cable was dead…well it is…kind of…at least as a bundled content package… …but everything is now migrating OTT… …and content is king…giving those little guys a huge opportunity. Think about all of the little cable channels you never heard of. Niche networks serving niche audiences with specific programming that never got the […]
Read more "The next big thing in digital content…those little cable channels you never heard of."
Let me get a bit esoteric for a minute. We hunger for things that have the promise to transform us. Our search for meaning has always led us to want to understand the origin of life itself. We use science and technology to play creator in order to get us closer to the answer. Advancements in […]
Read more "Is #VR our new reality?"Far too many of us start our day, while still in bed, by reaching for our phones. What might start out as a lazy, luxurious excercise of checking the weather, news or our social feeds, soon turns into text and email…and just like that we project ourselves into the middle of our fast-paced, never-ending to-do-list of a day…body tense and heart pounding […]
Read more "Waking up to meditation instead of technology."
Jared Hendler 