Marketing communications, digital content & results driven creative leader with an eye for innovation.
You heard that right…virtual influencers are now not only being embraced, but significant investment is being poured into the category not only from the creator IP side, but brands are jumping on-board too…and it is paying off…
Read more "The growing influence of virtual Influencers…"
Will the traditional side of the entertainment business follow their digital upstarts and start to distribute directly to their audiences without a television network intermediary?
Read more "Will Showrunners run directly to consumers?"
There has been so much discussion around the restructuring of Google I thought it would be helpful to post a complete list of all of the Google companies along with some key articles to better understand the restructure. The depth and breadth of their holdings are massive. The ratio of innovation and disruption across the […]
Read more "Google Alphabet Soup. Guide to all companies Google."
The traditional television networks had to be all things to all people. In order to distribute their content, they needed deep infrastructure along with multiple broadcast, cable and FCC licensing agreements. Today everyone is a broadcaster and the costs are minimal. Brands used to have to buy their way into a network’s broader audience – […]
Read more "Using Brand Data to develop the right content."I just wrote about how Apple may be blocking Spotify from working seamlessly with their hardware. I was worried that these type of tactics from Apple may give AppleMusic the upper hand. In some ways I wanted Apple’s new service to give me a great reason to switch as all of my owned tracks still […]
Read more "Apple Music is a complete disaster."And they thought cable was dead…well it is…kind of…at least as a bundled content package… …but everything is now migrating OTT… …and content is king…giving those little guys a huge opportunity. Think about all of the little cable channels you never heard of. Niche networks serving niche audiences with specific programming that never got the […]
Read more "The next big thing in digital content…those little cable channels you never heard of."
Let me get a bit esoteric for a minute. We hunger for things that have the promise to transform us. Our search for meaning has always led us to want to understand the origin of life itself. We use science and technology to play creator in order to get us closer to the answer. Advancements in […]
Read more "Is #VR our new reality?"
Classical Dance. An art on the short list for extinction if it cannot be made relevant to the next generation. So much a reality that the industry formed Center for Ballet and the Arts just for the sake of finding new ways to connect with new audiences. Like most of the performing arts, patronage has […]
Read more "Reinventing a traditional category via digital storytelling."
Taylor Swift takes a successful and bold stand against Spotify by pulling her entire music catalogue. If other artists follow, this will put music streaming as an industry at risk. This post explores what options the industry has and what could happen next.
Read more "Taylor Swift puts the future of streaming at risk. What now?"
CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why… Fragmented Masterbrand We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]
Read more "CBS thinks it can sell OTT like HBO. It can’t. Here’s why."
Jared Hendler 