Google Alphabet Soup. Guide to all companies Google.

There has been so much discussion around the restructuring of Google I thought it would be helpful to post a complete list of all of the Google companies along with some key articles to better understand the restructure. The depth and breadth of their holdings are massive. The ratio of innovation and disruption across the […]

Apple Music is a complete disaster.

I just wrote about how Apple may be blocking Spotify from working seamlessly with their hardware. I was worried that these type of tactics from Apple may give AppleMusic the upper hand. In some ways I wanted Apple’s new service to give me a great reason to switch as all of my owned tracks still […]

Waking up to meditation instead of technology.

Far too many of us start our day, while still in bed, by reaching for our phones. What might start out as a lazy, luxurious excercise of checking the weather, news or our social feeds, soon turns into text and email…and just like that we project ourselves into the middle of our fast-paced, never-ending to-do-list of a day…body tense and heart pounding […]

Rising Stars! Digital Celebrities Rewrite the Rules of Fame.

A new crop of celebrity, born out of digital – not so long ago laughed at – but now revered, is crossing over into the inner sanctum as they surpass their traditional peers.

‘We’ are the network now…

Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiser…hopefully leading to purchase. […]

The limits of social advertising.

What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear […]

Marketing in the moment.

As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something they are learning to do. The democratization of media along with the ability to publish directly to the consumer […]