Traditional media buying will soon be on it’s last legs…What will replace it?…most likely Media Bidding. Then there are fast emerging mediums such as the online gaming ad space – along with its unlimited real estate – most agencies do not even…Read more "Traditional Media Buying – Dead in the water!"
I’ve never been into video games. I’m willing to bet that most of you reading this have not either. But we all better start paying attention, not for the obvious reasons like the fact that gaming is one of the fastest growing billion dollar indust…Read more "Video games – The future testing grounds."
Do you have A.D.D? Chances are you do, and guess what – there is nothing wrong with you either. A.D.D. is part of our evolutionary makeup – not something to be cured. So, accept it. From this day onward, it is normal to be doing ‘too many things’ …Read more "The New Prime Time…thank’s to A.D.D."
In the online world, publishing companies are in a much better position than the networks because they understand and serve niche audiences. So what is the next step for the networks?For one, they will not be able to continue to operate as broadly…Read more "The Networks – Better off as the next Studios?"
Are publishing companies poised to be the next networks? I think so…A little background first. For those of you not familiar with the online video discussion…The consensus is that in the near future consumers will use one pipe – their internet…Read more "Publishing companies…the next networks?"