‘We’ are the network now…

Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiser…hopefully leading to purchase. […]

70% of buyers see TV$ switching to digital within the next year.

70% of media buyers see TV budgets switching to digital within the next year according to the IAB survey from Digital Content Newfronts. http://ow.ly/nMJjc Highlights of the survey from Cynopsis Media Digital Insider: 78% said they came away from the week of 17 presentations with at least one opportunity for their company or a client. […]

The Problem with Native Advertising…

I’m all for contextual content & digital media allows for better integration but you cannot put lipstick on a pig – the format is still an advertorial and the consumer will not be fooled. Is this just another desperate attempt by publishers to monetize? The problem with Native Advertising is the fact that it is […]

Marketing in the moment.

As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something they are learning to do. The democratization of media along with the ability to publish directly to the consumer […]

The New York Times – losing its digital lead.

I love the New York Times. I want to support the writers and the organization. I loved them for leading digital publishing early on and I especially loved their mobile apps. …but now I’m reading The Daily and it is no big secret that the NYTimes…