CBS thinks it can sell OTT like HBO. It can’t. Here’s why.

CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why…   Fragmented Masterbrand  We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]