CBS thinks it can sell OTT like HBO. It can’t. Here’s why.

CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why…   Fragmented Masterbrand  We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]

Why direct funding of entertainment will come from Brands.

Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more connected to lifestyle and entertainment categories like Pepsi, Coke, RedBull and GoPro have been the ones to set the stage. Anheuser-Busch had a very unsuccessful […]