Why are the Digital NewFronts starting to look more and more like the UpFronts?

This week will wrap up the iab’s Digital Content NewFronts in NY for 2014. The digital marketplace, originally founded by Digitas and a core group of digital networks in order to connect media buyers with original digital video content marketing opportunities is now attended by every media luminary in the business. As the digital content powerhouses (full […]

70% of buyers see TV$ switching to digital within the next year.

70% of media buyers see TV budgets switching to digital within the next year according to the IAB survey from Digital Content Newfronts. http://ow.ly/nMJjc Highlights of the survey from Cynopsis Media Digital Insider: 78% said they came away from the week of 17 presentations with at least one opportunity for their company or a client. […]