Will the traditional side of the entertainment business follow their digital upstarts and start to distribute directly to their audiences without a television network intermediary?
While Hollywood was sleeping against a backdrop of cat videos, the democratization of media delivered power back into the hands of the content creators. Multi-Channel Networks (MCN), a combination of digital channel curators and digital talent agents jumped at the opportunity to sort the (YouTube) wheat from the chaff. The MCNs signed on the best […]
CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why… Fragmented Masterbrand We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]
ROI for Brands via Content Marketing is looking them right in the eye. Explore future trends at content ownership that will deliver value and $ directly to Brands.
Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more connected to lifestyle and entertainment categories like Pepsi, Coke, RedBull and GoPro have been the ones to set the stage. Anheuser-Busch had a very unsuccessful […]
Apple is expected to announce an AppleTV update in some form tomorrow. With that, I am really surprised that no one is talking about the central issue around traditional TV viewing yet to be addressed by these new devices…watching LIVE TV. The main focus of reviews and forward thinking predictions have centered on: Complexity of […]
In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with […]