Using Brand Data to develop the right content.

The traditional television networks had to be all things to all people. In order to distribute their content, they needed deep infrastructure along with multiple broadcast, cable and FCC licensing agreements. Today everyone is a broadcaster and the costs are minimal. Brands used to have to buy their way into a network’s broader audience – […]

The next big thing in digital content…those little cable channels you never heard of.

And they thought cable was dead…well it is…kind of…at least as a bundled content package… …but everything is now migrating OTT… …and content is king…giving those little guys a huge opportunity. Think about all of the little cable channels you never heard of. Niche networks serving niche audiences with specific programming that never got the […]

CBS thinks it can sell OTT like HBO. It can’t. Here’s why.

CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why…   Fragmented Masterbrand  We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]