Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more connected to lifestyle and entertainment categories like Pepsi, Coke, RedBull and GoPro have been the ones to set the stage. Anheuser-Busch had a very unsuccessful […]
Tag Archives: Pepsi
Why, in my opinion is this singularly one of the most important gatherings within the marketing and communications industry today? Because it is organic. Organic in the way that our industry has and will continue to evolve along with all of the bu…
