Will Showrunners run directly to consumers?

Will the traditional side of the entertainment business follow their digital upstarts and start to distribute directly to their audiences without a television network intermediary?

CBS thinks it can sell OTT like HBO. It can’t. Here’s why.

CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why…   Fragmented Masterbrand  We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]

Why are we still treating web video as if it were TV?

In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with […]

Apps, the future of a new TV experience, and the death of the old.

What if apps did for TV’s and the entire viewing experience what apps did for phones? It was not so long ago that the idea of loading an app on a phone was not possible. The first iPhone did not allow this and it took some time before the API and …