The promise of ROI and the monetization of Social Commerce is here.

Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice, social commerce refers to the direct and measurable …

Gift some Karma via Facebook…

[View the story “Gift some Karma via Facebook…” on Storify] Facebook purchases a mobile commerce platform that makes social gifting a breeze via their mobile app. You can even customize colors or exchange your gift via the app. Watch Facebook make more moves within social commerce. Storified by Jared Hendler· Mon, May 21 2012 09:18:06 […]