2013 predictions lists that are actually insightful…

I’m not one to republish ‘best-of’ or ‘predictive’ types of lists, because I often find them to be either too generic or too polarizing to be helpful, but two lists stood out to me for this year. Conveniently one is for PR and the other for Advertising.

The PR list covers some interesting observations about LinkedIn, the power of advocacy, the reputable return of the seasoned journalist, importance of mobile, visual storytelling and PR finally winning the battle to best manage social media.

On the Advertising side, look forward to additional thoughts on mobile, the evolution of the dreaded banner ad, big data and the newly coined “Native Advertising”.
Both are short and succinct and worth a read-through.

Would love your thoughts…

One thought on “2013 predictions lists that are actually insightful…

  1. <html><head><meta http-equiv="Content-Type" content="text/html charset=windows-1252"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Hi Laurie. &nbsp;Could not agree more. &nbsp;The point being made in the post should help with some of that. &nbsp;The idea that folks are starting to see the value of real journalism, especially as it relates to the validation of facts vs. ‘believe what they read’ no matter the source. &nbsp;What networks tend to focus on from a qualitative standpoint is another matter entirely.<div><br><div><div></div></div></div></body></html>

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