Author; Jared Hendler

The liquor category is all about entertainment for sure, but the fact that Anheuser Busch has taken matters into their own hands is startling. Take this as a true indication that one of the most powerful brands in the category feels that the marke…

…and why we care much more about local than big media’s excuse for news.Viewer-ship of the evening news along with the ‘readership’ of the daily newspaper are in steep decline. The upcoming generation catches most of their news online via the ma…

I’m assuming most of you know of the online phenomenon of lonelygirl15, of her success and inevitable demise. Lonelygirl15 was a professionally created video blog, following the hopes, dreams and daily meanderings of the irreverent, pretty, teenag…

P&G breaks new ground. For those of you that missed the article in the New York Times yesterday…go and read it and take a look at their Men With Cramps site (www.menwithcramps.com) before reading the rest of this.The good news is that this is a …

…and why a 2 way dialogue is important for a relationship…and other interpersonal Brand Advice.Brands are just now recognizing the fact that their consumers have a bigger voice than they do. One product miss-step or bad customer experience can…

To start off, the evolution of the internet & television convergence is happening even faster than I, or most of us in the industry ever imagined. Combine the ability for anyone to be able to publish & broadcast via the internet, with the power of…

Dare I say it? A $1.65 billion snafu? Ouch!Don’t get me wrong, I am a big fan (I own Google stock!), and have been tracking YouTube since their inception. The funny thing is that they were not the only players back then, but they were the only one…

How much does online video have in common with online music…?Other than the fact that both mediums consist of a personal, digital media file that can be shared or purchased…not much.It’s no secret that the music industry missed the boat with o…

…or will they be willing to pay for content, or want it at all?Marketers are obviously hoping that we will be willing to accept some form of advertising on our phones. In the United States, the very thought of getting advertising on our handsets…

I’ve just come from a two day session at OMMA (Online Media, Marketing & Advertising Conference) in New York. It was astounding at how much of the focus was on online video. There was great discussion on metrics & measurement, standards, viral mar…