Marketing communications, digital content & results driven creative leader with an eye for innovation.
A new crop of celebrity, born out of digital – not so long ago laughed at – but now revered, is crossing over into the inner sanctum as they surpass their traditional peers.
Read more "Rising Stars! Digital Celebrities Rewrite the Rules of Fame."
Classical Dance. An art on the short list for extinction if it cannot be made relevant to the next generation. So much a reality that the industry formed Center for Ballet and the Arts just for the sake of finding new ways to connect with new audiences. Like most of the performing arts, patronage has […]
Read more "Reinventing a traditional category via digital storytelling."
Taylor Swift takes a successful and bold stand against Spotify by pulling her entire music catalogue. If other artists follow, this will put music streaming as an industry at risk. This post explores what options the industry has and what could happen next.
Read more "Taylor Swift puts the future of streaming at risk. What now?"
How Walmart’s attempt at blocking ApplePay is a cheap shot across the bow in defense of protecting their own proprietary and weaker payment technology.
Read more "Let my people Pay! The idiocy of Walmart banning ApplePay."
CBS thinks that it can sell a direct OTT service like HBO or Neftlfix. They can’t. Here’s why… Fragmented Masterbrand We know what we get with HBO. Do we know what CBS stands for? Do we even remember what shows are on the network? The dying broadcast model had them fill 24hrs a day […]
Read more "CBS thinks it can sell OTT like HBO. It can’t. Here’s why."
ROI for Brands via Content Marketing is looking them right in the eye. Explore future trends at content ownership that will deliver value and $ directly to Brands.
Read more "Is the key to Branded Content ROI purchase to access?"Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more connected to lifestyle and entertainment categories like Pepsi, Coke, RedBull and GoPro have been the ones to set the stage. Anheuser-Busch had a very unsuccessful […]
Read more "Why direct funding of entertainment will come from Brands."The Broadcast Networks, in cahoots with an archaic government, have shut down Aereo for not being able to comprehend the fact that: a) Aereo was simply renting antennas – enabling consumers to access free, legally broadcast HD signals, in addition to providing a cloud based DVR service. b) As viewership across all Broadcast Networks declines, […]
Read more "A last word on Aereo & the right to access live TV via an antenna."Infomercial. The word alone is enough to make any traditional ‘Madison Ave’ creative shop cringe. When you think about branded entertainment or brand content, you don’t think about Infomercials – even though the entire model integrates content and brand marketing. Mostly known for cheesy & cheap production values, unknown products and midnight showings, the segment […]
Read more "The untapped potential of the infomercial."Originally posted on BING CHEN:
tl;dr Tomorrow is my last day at YouTube. It’s hard to describe leaving your birthplace–this is the only full time job I’ve ever known (I’m spoiled!). I suppose you could say that Bing was born at Google (too easy). Part of this will be platitudinal (I love cheese), and part…
Jared Hendler 