Marketing communications, digital content & results driven creative leader with an eye for innovation.
Even as digital advertising is up (it’s no secret of the declining engagement within traditional), it is clear that consumers are not interested in repeating the same invasive advertising experience at a time when recommendations from family, frie…
Read more "Is Social Advertising The Future of Madison Avenue?"Imagine having remote access, via a tablet or low-end desktop, to the most powerful desktop setup with automated software and security updates constantly being installed for you. Imagine having never to pay hundreds of dollars for the latest softw…
Read more "Will all software eventually run in the cloud?"Google has often competed in markets it had no long term interest in participating in, just for the sake of drawing attention to or advancing a specific area for the overall benefit of search. That is not the case here. Personal data is sorely nee…
Read more "The problem with Google+"Connecting with long-lost high school buddies is nice. We reconnect virtually as familiar faces bring back a flood of memories. In most cases we will never see these people in real-life again. Families and friends are drawn closer via virtual wall…
Read more "Connecting the virtual with the real, and why we are not there…yet…"With the rise of Google+ and your ability to sort your friends into as many categories (circles) as you would like, it’s the ultimate privacy setting as you can elect who sees what on a post by post basis! How are Facebook and Twitter to compete? …
Read more "Prediction: Facebook or Twitter to buy Katango within 3-6 months…"In the early days, there is no shortage of conjecture. Remember how Facebook, Twitter and MySpace started? They were very different early on. Some say Google+ is more of a threat to Twitter than Facebook….and maybe Tumblr too. Given the power of…
Read more "Watch as GooglePlus becomes the place for Brands."You know that domain that you want?…well, it’s taken. At least the .com version of it anyway. What else is there, unless you want to be a .org, or carry the patriotic flag of your country as in .de (Germany) or .uk (United Kingdom)? It’s true, s…
Read more "New top-level domains will change the way we navigate."With its new funding round, Spotify will compete directly with Apple and Pandora. In my last post, I purposefully did not mention Spotify as they were not available in the U.S. market, nor did they have the funding to compete – but now they do. Ap…
Read more "Spotify positioned to compete directly with Apple and Pandora in music."All of you Apple fans who have been clammering for subscription to come to iTunes, that’s what Pandora is, and more…especially if you are looking for the social sharing promised by Apple’s Ping. The future of music is not ownership, it’s subscri…
Read more "In music-Apple’s competition is not Google or Amazon-it’s Pandora!"American Airlines made an idiotic move in pulling out of Orbitz. As consumers, we are lazy, preferring one stop shopping. Having to visit multiple airlines in order to piece our travel together is painful. It is why Expedia, Orbitz and sites like …
Read more "What Google’s new flight search will mean for the airlines…."
Jared Hendler 