Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem as they are from traditional. I don’t believe ads as we know them today are the future as technology allows us to skip disruptive experiences. The sooner Brands realize the power they have to go direct, with valuable content – the better for everyone.
Jared Hendler 