Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem as they are from traditional. I don’t believe ads as we know them today are the future as technology allows […]Read more "Nielsen ratings across digital will bridge gap between TV & Digital Advertising."
This week will wrap up the iab’s Digital Content NewFronts in NY for 2014. The digital marketplace, originally founded by Digitas and a core group of digital networks in order to connect media buyers with original digital video content marketing opportunities is now attended by every media luminary in the business. As the digital content powerhouses (full […]Read more "Why are the Digital NewFronts starting to look more and more like the UpFronts?"
70% of media buyers see TV budgets switching to digital within the next year according to the IAB survey from Digital Content Newfronts. http://ow.ly/nMJjc Highlights of the survey from Cynopsis Media Digital Insider: 78% said they came away from the week of 17 presentations with at least one opportunity for their company or a client. […]Read more "70% of buyers see TV$ switching to digital within the next year."