Nielsen ratings across digital will bridge gap between TV & Digital Advertising.

Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem as they are from traditional.ย I don’t believe ads as we know them today are the future as technology allows […]

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AppleTV opportunity everyone is missing…

Apple is expected to announce an AppleTV update in some form tomorrow. With that, I am really surprised that no one is talking about the central issue around traditional TV viewing yet to be addressed by these new devicesโ€ฆwatching LIVE TV. The main focus of reviews and forward thinking predictions have centered on: Complexity of […]

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