Why direct funding of entertainment will come from Brands.

Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more connected to lifestyle and entertainment categories like Pepsi, Coke, RedBull and GoPro have been the ones to set the stage. Anheuser-Busch had a very unsuccessful […]

A last word on Aereo & the right to access live TV via an antenna.

The Broadcast Networks, in cahoots with an archaic government, have shut down Aereo for not being able to comprehend the fact that: a) Aereo was simply renting antennas – enabling consumers to access free, legally broadcast HD signals, in addition to providing a cloud based DVR service. b) As viewership across all Broadcast Networks declines, […]

Nielsen ratings across digital will bridge gap between TV & Digital Advertising.

Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem as they are from traditional. I don’t believe ads as we know them today are the future as technology allows […]

AppleTV opportunity everyone is missing…

Apple is expected to announce an AppleTV update in some form tomorrow. With that, I am really surprised that no one is talking about the central issue around traditional TV viewing yet to be addressed by these new devices…watching LIVE TV. The main focus of reviews and forward thinking predictions have centered on: Complexity of […]

Why are we still treating web video as if it were TV?

In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with […]

Making a computer from a Living Cell.

Making a computer from a Living Cell. When computing becomes more intuitively responsive. A part of us. This is when computing will work for us as opposed to us working for ‘it’. A time when we no longer need to carry the devices we do. The idea of man and machine will dissolve as it […]