Using Brand Data to develop the right content.

The traditional television networks had to be all things to all people. In order to distribute their content, they needed deep infrastructure along with multiple broadcast, cable and FCC licensing agreements. Today everyone is a broadcaster and the costs are minimal. Brands used to have to buy their way into a network’s broader audience – […]

The untapped potential of the infomercial.

Infomercial. The word alone is enough to make any traditional ‘Madison Ave’ creative shop cringe. When you think about branded entertainment or brand content, you don’t think about Infomercials – even though the entire model integrates content and brand marketing. Mostly known for cheesy & cheap production values, unknown products and midnight showings, the segment […]

The Problem with Native Advertising…

I’m all for contextual content & digital media allows for better integration but you cannot put lipstick on a pig – the format is still an advertorial and the consumer will not be fooled. Is this just another desperate attempt by publishers to monetize? The problem with Native Advertising is the fact that it is […]

How Will Journalism Survive the Internet Age?

The Federal Trade Commission held two days of workshops on this very subject matter this past week on December 1 to explore how the Internet has affected journalism. The event was free and open to the public. The workshop assembled representatives…