Will Showrunners run directly to consumers?

Will the traditional side of the entertainment business follow their digital upstarts and start to distribute directly to their audiences without a television network intermediary?

Why the TV Networks should start their own MCNs.

While Hollywood was sleeping against a backdrop of cat videos, the democratization of media delivered power back into the hands of the content creators. Multi-Channel Networks (MCN), a combination of digital channel curators and digital talent agents jumped at the opportunity to sort the (YouTube) wheat from the chaff. The MCNs signed on the best […]

Reinventing a traditional category via digital storytelling.

Classical Dance. An art on the short list for extinction if it cannot be made relevant to the next generation. So much a reality that the industry formed Center for Ballet and the Arts just for the sake of finding new ways to connect with new audiences. Like most of the performing arts, patronage has […]

Nielsen ratings across digital will bridge gap between TV & Digital Advertising.

Soon there will be no distinction between the two and in fact most offerings will be via digital on-demand delivery. The next hit shows and stars are just as likely to come from the digital ecosystem as they are from traditional. I don’t believe ads as we know them today are the future as technology allows […]

70% of buyers see TV$ switching to digital within the next year.

70% of media buyers see TV budgets switching to digital within the next year according to the IAB survey from Digital Content Newfronts. http://ow.ly/nMJjc Highlights of the survey from Cynopsis Media Digital Insider: 78% said they came away from the week of 17 presentations with at least one opportunity for their company or a client. […]

Why Live Digital Video is poised to re-invent Advertising and Online Entertainment…again!

TV commercials used to be live. The thrill of watching the entertainers we loved in real time is what grabbed the viewers of the 50’s. With live streaming technologies readily available and affordable – things are about to come full circle, as LIV…