PepsiCo announced on Friday that it would no longer use an ingredient in Gatorade in response to an online petition that attracted more than 200,000 signatures from 15 year old Sarah Kavanagh. When it comes to building relationships with consumers…
Tag Archives: Social Media Platforms
62% of consumers use social media while watching TV on a weekly basis. This fact is stunning and an increase of 18% over last year, according to the results from the annual Ericsson ConsumerLab study. While folks may not all be chatting about the …
[View the story “Do you have an image strategy?” on Storify] Great post on the importance of putting one in place. Storified by Jared Hendler· Mon, May 14 2012 20:37:09 In Age of Pinterest, Instagram, Marketers Need An Image Strategy | DigitalNext: A Blog on Emerging Media and Technology – Advertising AgeIt’s starting to feel […]
Google has often competed in markets it had no long term interest in participating in, just for the sake of drawing attention to or advancing a specific area for the overall benefit of search. That is not the case here. Personal data is sorely nee…
