Great post on the importance of putting one in place.
Storified by Jared Hendler· Mon, May 14 2012 20:37:09
In Age of Pinterest, Instagram, Marketers Need An Image Strategy | DigitalNext: A Blog on Emerging Media and Technology – Advertising AgeIt’s starting to feel as if this photo frenzy isn’t just a passing phase. Maybe there’s some inescapable human affection for pretty pictures. We just can’t help ourselves. As Antony Young, CEO of Mindshare North America, put it in his recent column for Ad Age: We’re seeing a consumer movement toward a more visual culture brought on by technology and media.