Marketing communications, digital content & results driven creative leader with an eye for innovation.
Having just visited Hollister’s new flagship store in Manhattan I was blown away by the experience they have created. No picture taking is allowed but surf, meets urban, meets art, meets dark, broody, club culture with a big dash of Ralph Lauren t…
Read more "Adventures in merchandising…"Should Amazon be selling private label products? No. Why not? While Amazon is an online retailer, I’ll argue that the perception of their business and the relationship that the consumer has vs. a bricks-and-mortar retailer differs greatly. The tan…
Read more "Should Amazon be selling private label products?"
If technology in development by the likes of Google (Android) and some of the top handset makers(Nokia, Motorola, LG) is any indication, social is about to get a lot more integrated into mobile. Forget that iPhone Facebook app, I’m talking about f…
Read more "Mobile growth to be fueled by new social UI…"
Having returned from Burning Man about 2 weeks ago, I was struck by how much it taught me about the future of our fast evolving digital media industry. Chaos Theory came to mind. The enactment of seemingly random acts interconnecting to form a coh…
Read more "Burning Man, Chaos Theory and the future of Digital Media…"Maybe I’m behind the times but why we don’t have these in NY is beyond me. Maybe because the city is broke and they prefer to give out parking tickets?
Read more "Credit card, solar powered parking meters!"Minority Report comes to mind when taking a look at what I am certain will be the next big wave in mobile applications. Simply put, Augmented Reality utilizes a local camera as an input device, combined with either location based services or visua…
Read more "The next mobile frontier – Augmented Reality Apps…"
Beyond being rude, what does it mean now that many of us are tracking multiple conversations in the presence of others? I am convinced that, etiquette aside, we are changed forever as our technology becomes a multidimensional representation of sel…
Read more "Streamed consciousness and parallel tracked conversations."As featured in the NYTimes, YouTube is experimenting with a local news filter at: http://www.youtube.com/news. Viewers are able to pull local news-feeds down to a specific zip code. While much of the news-feeds are in-fact professionally produced …
Read more "Will YouTube trump local news affiliates?"Having attended an iBreakfast this past summer on moblie app development, I could not help but wonder if it makes sense moving forward for app developers to have to cater to multiple mobile OS platforms. If you use the PC wars as any indication of…
Read more "Can the mobile ecosystem support multiple OS environments?"
Jared Hendler 