Marketing communications, digital content & results driven creative leader with an eye for innovation.
In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with […]
Read more "Why are we still treating web video as if it were TV?"What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear […]
Read more "The limits of social advertising."As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something they are learning to do. The democratization of media along with the ability to publish directly to the consumer […]
Read more "Marketing in the moment."Back a week, I’ve have had a bit of time to reflect on SXSW, here are the things that stood out for me from this years interactive festival. Creative Entrepreneurship vs. Marketing While it is hard to sum up a festival as rich and intricately complex as SXSWi, one thing stood out for me more […]
Read more "Musings from SXSWi 2013"[View the story “Gift some Karma via Facebook…” on Storify] Facebook purchases a mobile commerce platform that makes social gifting a breeze via their mobile app. You can even customize colors or exchange your gift via the app. Watch Facebook make more moves within social commerce. Storified by Jared Hendler· Mon, May 21 2012 09:18:06 […]
Read more "Gift some Karma via Facebook…"[View the story “Do you have an image strategy?” on Storify] Great post on the importance of putting one in place. Storified by Jared Hendler· Mon, May 14 2012 20:37:09 In Age of Pinterest, Instagram, Marketers Need An Image Strategy | DigitalNext: A Blog on Emerging Media and Technology – Advertising AgeIt’s starting to feel […]
Read more "Do you have an image strategy?"