ROI for Brands via Content Marketing is looking them right in the eye. Explore future trends at content ownership that will deliver value and $ directly to Brands.Read more "Is the key to Branded Content ROI purchase to access?"
Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more connected to lifestyle and entertainment categories like Pepsi, Coke, RedBull and GoPro have been the ones to set the stage. Anheuser-Busch had a very unsuccessful […]Read more "Why direct funding of entertainment will come from Brands."
The Broadcast Networks, in cahoots with an archaic government, have shut down Aereo for not being able to comprehend the fact that: a) Aereo was simply renting antennas – enabling consumers to access free, legally broadcast HD signals, in addition to providing a cloud based DVR service. b) As viewership across all Broadcast Networks declines, […]Read more "A last word on Aereo & the right to access live TV via an antenna."
Infomercial. The word alone is enough to make any traditional ‘Madison Ave’ creative shop cringe. When you think about branded entertainment or brand content, you don’t think about Infomercials – even though the entire model integrates content and brand marketing. Mostly known for cheesy & cheap production values, unknown products and midnight showings, the segment […]Read more "The untapped potential of the infomercial."
Originally posted on BING CHEN:
tl;dr Tomorrow is my last day at YouTube. It’s hard to describe leaving your birthplace–this is the only full time job I’ve ever known (I’m spoiled!). I suppose you could say that Bing was born at Google (too easy). Part of this will be platitudinal (I love cheese), and part…
This week will wrap up the iab’s Digital Content NewFronts in NY for 2014. The digital marketplace, originally founded by Digitas and a core group of digital networks in order to connect media buyers with original digital video content marketing opportunities is now attended by every media luminary in the business. As the digital content powerhouses (full […]Read more "Why are the Digital NewFronts starting to look more and more like the UpFronts?"
Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiser…hopefully leading to purchase. […]Read more "‘We’ are the network now…"
Apple is expected to announce an AppleTV update in some form tomorrow. With that, I am really surprised that no one is talking about the central issue around traditional TV viewing yet to be addressed by these new devices…watching LIVE TV. The main focus of reviews and forward thinking predictions have centered on: Complexity of […]Read more "AppleTV opportunity everyone is missing…"
70% of media buyers see TV budgets switching to digital within the next year according to the IAB survey from Digital Content Newfronts. http://ow.ly/nMJjc Highlights of the survey from Cynopsis Media Digital Insider: 78% said they came away from the week of 17 presentations with at least one opportunity for their company or a client. […]Read more "70% of buyers see TV$ switching to digital within the next year."
I’m all for contextual content & digital media allows for better integration but you cannot put lipstick on a pig – the format is still an advertorial and the consumer will not be fooled. Is this just another desperate attempt by publishers to monetize? The problem with Native Advertising is the fact that it is […]Read more "The Problem with Native Advertising…"