ROI for Brands via Content Marketing is looking them right in the eye. Explore future trends at content ownership that will deliver value and $ directly to Brands.
Tag Archives: marketing
Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiser…hopefully leading to purchase. […]
What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear […]
In case you have not seen it, Gap’s debut of a new logo created much controversy over the past few days, with Gap coming out to say that not only are they open to suggestions but that this is a part of a new crowdsourcing project. I don’t buy it. …
Having just visited Hollister’s new flagship store in Manhattan I was blown away by the experience they have created. No picture taking is allowed but surf, meets urban, meets art, meets dark, broody, club culture with a big dash of Ralph Lauren t…
Should Amazon be selling private label products? No. Why not? While Amazon is an online retailer, I’ll argue that the perception of their business and the relationship that the consumer has vs. a bricks-and-mortar retailer differs greatly. The tan…
