One thought on “ What’s the Gap’s real story behind their new logo? ”

  1. Who cares about Gap’s logo? Now all of a sudden everyone does. Do you have any suspicions (as I do) that this was an attempt at a brilliant marketing scheme? They are headquartered in the epicenter of social media after all. I haven’t thought about GAP in years and now their logo is everywhere and we are all talking about the company. In any case, as you pointed out, they need to innovate because a new logo won’t save them from their stale brand.

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