Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing communication used to encourage, persuade, or manipulate an audience to take some action towards the advertiser…hopefully leading to purchase. […]
Tag Archives: Twitter
What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear […]
Google has often competed in markets it had no long term interest in participating in, just for the sake of drawing attention to or advancing a specific area for the overall benefit of search. That is not the case here. Personal data is sorely nee…
With the rise of Google+ and your ability to sort your friends into as many categories (circles) as you would like, it’s the ultimate privacy setting as you can elect who sees what on a post by post basis! How are Facebook and Twitter to compete? …
In the early days, there is no shortage of conjecture. Remember how Facebook, Twitter and MySpace started? They were very different early on. Some say Google+ is more of a threat to Twitter than Facebook….and maybe Tumblr too. Given the power of…
As we look to build our own personal brands, we have quickly realized the danger of full transparency – especially without the likes of some very personalized privacy settings. With many an HR department screening candidates via Twitter and FB, so…
Make no mistake, the current new Twitter rollout is a big change. Big enough to succeed in ways that Orkut, Buzz and Google Wave could not. (I won’t review the feature set here as there are plenty of those available. Take a look at the links at th…
