Author; Jared Hendler

It’s no surprise that retail entertainment outlets have been in trouble for a long time. I have not bought a CD myself in over 4 years. So, what do HMV, Virgin, Tower & Blockbuster have in common with iTunes? You still buy stuff.Why own anything? …

…and the BIG news is of course seeing a major brand take matters into their own hands as Anheuser-Busch moves into the content creation business. They are not simply contracting it out through one of their agencies or other strategic partners, b…

Google sent shock waves through the media industry last week with its announcement that it would begin to syndicate MTV content to hundreds of Web sites. Under the MTV partnership, Google will distribute MTV clips from Laguna Beach, Nickelodeon’s …

In 2005, 1.1 million people in the U.S. purchased mobile video content. That number is expected to grow to more than 30 million people by 2010, according to research firm In-Stat.As impressive as that number is, it is a very low estimate. Consider…

There has been plenty of debate over whether gaming can be a legitimate venue for brands to communicate.Given our relationships with brands, I can think of no better place. Think about it? Brands are ingrained in our lives in ways we do not care t…

Contrary to popular opinion, longer ads are more effective.In preparation for the eventual convergence of television & online video (the only thing holding us back is bigger bandwidth), the media powers are battling it out online, trying to figure…

WIth the FCC out of the way & the internet giving the ability to anyone to start a web-channel, in Part 1 (Publishing companies…the next networks?) I wrote about the advantages that traditional publishers have in doing so. By adding proprietary …

First, watch Brawny’s execution at online branded entertainment at ‘The Brawny Academy’:http://www.brawnyacademy.com/episode1.htmlNow, it is easy to criticize others….so right off the bat, I would like to tip my hat to a brand willing to take a …

Many of you have asked me about the different online video websites I have been tracking. Things are moving so fast, even with a certain amount of selectivity I add several new sites each week to my list. The networks never imagined consumers to b…

Watch world cup soccer at your desk for FREE thanks to broadband online video access…So, for some weekend & midweek fun, ESPN will be streaming 52 of the 64 World Cup soccer games live on ESPN360, the Disney unit’s broadband video channel. Howev…