Why are the Digital NewFronts starting to look more and more like the UpFronts?

This week will wrap up the iab’s Digital Content NewFronts in NY for 2014. The digital marketplace, originally founded by Digitas and a core group of digital networks in order to connect media buyers with original digital video content marketing opportunities is now attended by every media luminary in the business. As the digital content powerhouses (full […]

Making a computer from a Living Cell.

Making a computer from a Living Cell. When computing becomes more intuitively responsive. A part of us. This is when computing will work for us as opposed to us working for ‘it’. A time when we no longer need to carry the devices we do. The idea of man and machine will dissolve as it […]

Social TV, The Second Screen & the Opportunity for PR.

62% of consumers use social media while watching TV on a weekly basis. This fact is stunning and an increase of 18% over last year, according to the results from the annual Ericsson ConsumerLab study. While folks may not all be chatting about the …

Apps, the future of a new TV experience, and the death of the old.

What if apps did for TV’s and the entire viewing experience what apps did for phones? It was not so long ago that the idea of loading an app on a phone was not possible. The first iPhone did not allow this and it took some time before the API and …