Marketing communications, digital content & results driven creative leader with an eye for innovation.
I’m not one to republish ‘best-of’ or ‘predictive’ types of lists, because I often find them to be either too generic or too polarizing to be helpful, but two lists stood out to me for this year. Conveniently one is for PR and the other for Advert…
Read more "2013 predictions lists that are actually insightful…"Trying to predict the outcome of an election is not new. Doing so in real-time, based upon current conversations and search information from qualitative data vs. traditional polling, especially months and weeks before the election is. The question…
Read more "Crowdsourcing the presidential election."62% of consumers use social media while watching TV on a weekly basis. This fact is stunning and an increase of 18% over last year, according to the results from the annual Ericsson ConsumerLab study. While folks may not all be chatting about the …
Read more "Social TV, The Second Screen & the Opportunity for PR."What if apps did for TV’s and the entire viewing experience what apps did for phones? It was not so long ago that the idea of loading an app on a phone was not possible. The first iPhone did not allow this and it took some time before the API and …
Read more "Apps, the future of a new TV experience, and the death of the old."Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice, social commerce refers to the direct and measurable …
Read more "The promise of ROI and the monetization of Social Commerce is here."[View the story “Gift some Karma via Facebook…” on Storify] Facebook purchases a mobile commerce platform that makes social gifting a breeze via their mobile app. You can even customize colors or exchange your gift via the app. Watch Facebook make more moves within social commerce. Storified by Jared Hendler· Mon, May 21 2012 09:18:06 […]
Read more "Gift some Karma via Facebook…"[View the story “Looking for some quick research or opinions on the cheap?” on Storify] Thanks to Thumb, you can do some quick qualitative research via an app. Storified by Jared Hendler· Wed, May 09 2012 07:38:27 Using Thumb I have been amazed at the quality and responsiveness of the replies. You can target men […]
Read more "Looking for some quick research or opinions on the cheap?"[View the story “Do you have an image strategy?” on Storify] Great post on the importance of putting one in place. Storified by Jared Hendler· Mon, May 14 2012 20:37:09 In Age of Pinterest, Instagram, Marketers Need An Image Strategy | DigitalNext: A Blog on Emerging Media and Technology – Advertising AgeIt’s starting to feel […]
Read more "Do you have an image strategy?"Even as digital advertising is up (it’s no secret of the declining engagement within traditional), it is clear that consumers are not interested in repeating the same invasive advertising experience at a time when recommendations from family, frie…
Read more "Is Social Advertising The Future of Madison Avenue?"Imagine having remote access, via a tablet or low-end desktop, to the most powerful desktop setup with automated software and security updates constantly being installed for you. Imagine having never to pay hundreds of dollars for the latest softw…
Read more "Will all software eventually run in the cloud?"
Jared Hendler 