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As we know, PR is essentially all about creating press coverage in one form or another for a client via established media relationships.Measuring the value paid towards PR has always been a challenge with no guarantee of media coverage. And what a…

First a few facts…while most people still watch most programming on their TV, a four-year analysis of Internet use have found that 47% of time online is currently spent viewing content as opposed to 33% of that time spent for communication purpo…

All of a sudden the technology and GUI experience of being able to watch TV via the internet is upon us. I’m not talking about YouTube or the multitude of UGC sites with a small video window and endless amounts of mindless (yet often entertaining)…

I swore I would not write anything about the iPhone. I mean really…at this point, what has not been said? The biggest debate has been on cost. Who will pay $500-$600 dollars for a phone with no carrier discounts? Yes, for a phone this is expensi…

Twitter is a micro-blogging application. So, what is micro-blogging? Think of it as a snack sized journal that you post to using either your cell-phone via text or your computer via IM or though Twitter’s website. Every-time you make a post, all o…

If the media establishment wants a new revenue stream, then why is everyone treating advertising within online video as if it were TV?We all know that the potential of video on the internet is huge. The idea of on-demand content that you can contr…

Remember pop-ups? As we all know, they fell to the fate of pop-up blocking software…We don’t even think about them now, as all of today’s top browsers have the feature built in. While advertisers still use pop-ups, over 90% of them are now block…

Scary thought?…Yes! Possible?…Absolutely! Probable?…Completely!This is HUGE if you think about it. Never before has a candidate had the power to openly broadcast their views without being beholden to the networks, the politics behind them, o…

The liquor category is all about entertainment for sure, but the fact that Anheuser Busch has taken matters into their own hands is startling. Take this as a true indication that one of the most powerful brands in the category feels that the marke…

…and why we care much more about local than big media’s excuse for news.Viewer-ship of the evening news along with the ‘readership’ of the daily newspaper are in steep decline. The upcoming generation catches most of their news online via the ma…