Author; Jared Hendler

As featured in the NYTimes, YouTube is experimenting with a local news filter at: http://www.youtube.com/news. Viewers are able to pull local news-feeds down to a specific zip code. While much of the news-feeds are in-fact professionally produced …

Having attended an iBreakfast this past summer on moblie app development, I could not help but wonder if it makes sense moving forward for app developers to have to cater to multiple mobile OS platforms. If you use the PC wars as any indication of…

A few years back I wrote a small post on ADD, and the fact that we treat it as if it is a disease. Not so. Like it or not, ADD is simply part of our evolution as a species. Evolution used to happen over long periods of time, barely noticeable. Tod…

Given the momentous nature of the day, I could not avoid connecting the subject matter with this historic event. About 18 months ago I wrote a post entitled “Will YouTube choose the presidency?”. My point was in recognizing how the protected walls…

I’d like to challenge the very term of mobile as being superfluous. When we talk about mobile, we inherently think about a specific point in time when we are ‘away’. A point between A and B. Whether it be literally in the form of our commute or bu…

With digital being all about the law of attraction, we strive to create programs with rich media content that will attract our client’s target. What has a better chance of success? Adoption; whereby we ‘adopt’ a trend or relationship that is alrea…

UK advertisers are set to spend more online by 2009 leaving TV trailing in overall media spend – This forecast was made by Group M, a subsidiary of WPP. Sweden is expected to experience that phenomenon THIS year. UK internet advertising revenues a…

Social networking – it really is no surprise that the interconnectivity of the web has brought upon this virtual social phenomenon. What is a surprise is how we (individuals, groups, businesses & brands) are quick to betray the simplicity of the i…

The question is who is in a better position to service the largest shift in how brands communicate? Traditional Advertising or the Entertainment and Media industries.The convergence of the internet and traditional TV, social networking, blogs, vlo…

Widgets…those pesky little viral applications that spread…well…like a virus, hunting you down via email while simultaneously polluting your Facebook page. Gosh-darn-it, some of these applications are damn useful, like CareerBuilder that allo…