Marketing communications, digital content & results driven creative leader with an eye for innovation.
So let me get this straight. Mobile Apps developed simply because mobile screens where too small to accommodate all the functionality of a webpage and needed their own UI. So, instead of simply creating intelligent web services that better recogni…
Read more "The debate over mobile Apps and why they make no sense…"“Don’t even think about posting those photos online without retouching them!”, my mother tells me after a recent visit. Not that my mother needs any retouching, but a huge insight from someone who is about as far removed from technology as someone…
Read more "Is Personal Brand Management destroying Social Media?"With information overkill, hyper localization via mobile GPS may be the way to filter down what is most relevant to us on a real-time basis. Twitter is certainly planning on that from a news standpoint and will surely beat major media at their own…
Read more "Watch as Location Based Services free us from our screens!"Having lectured at universities over the years I was always amazed at how pedantic and backward the content of most textbooks were vs. the actualities of our fast-paced communications industry. How many times I longed to change the curriculum to b…
Read more "Digital advance for education with Textbooks rewritten…literally!"Comics, long frowned upon by the literary set may start to take a front seat in storytelling via the graphic novel – which has been growing in popularity over the last decade. Already a leading inspiration for development within the film industry,…
Read more "The Rise of the Graphic Novel."Why, in my opinion is this singularly one of the most important gatherings within the marketing and communications industry today? Because it is organic. Organic in the way that our industry has and will continue to evolve along with all of the bu…
Read more "The significance of Social Media Week…"In the struggle to differentiate itself, Yahoo tried to re-invent itself as a media company starting as a content search engine for years. This become much harder when Google bought YouTube, but Yahoo suddenly has an early foothold in an unexpecte…
Read more "Yahoo’s rebirth may be on your TV."As CES winds up in Vegas this week, it will become clear that the ‘final 10 feet’ between the PC and the TV will finally be bridged. This will all be made possible via the simple inclusion of direct ethernet or wifi connectivity along with softwar…
Read more "Is this the death of the networks and CableTV as we know it?"Both Apple and Kindle are fierce competitors with almost every other player in the space, both on the hardware, software and content side. A deal like this would make perfect sense. Amazon has the best purchasing experience and the largest title l…
Read more "Why the new Kindle should be an Apple Tablet."This is not a movie review…there are plenty of those. This is my take on how we will evolve with technologies like those that have inspired and made this film possible. Actors as we know them will cease to exist. The everyday man…the undiscove…
Read more "Avatar…and why it reflects a new reality for us."
Jared Hendler 