Marketing communications, digital content & results driven creative leader with an eye for innovation.
I love the New York Times. I want to support the writers and the organization. I loved them for leading digital publishing early on and I especially loved their mobile apps. …but now I’m reading The Daily and it is no big secret that the NYTimes…
Read more "The New York Times – losing its digital lead."
As PRNewser points out, QR Codes are popping up all over the place, and have become a popular marketing tool. However, given narrow adoption and the fact that companies like Google are looking to other technologies such as Near Field Communication…
Read more "Will QR codes survive the insatiable advances of technology?"Since the ‘alpha’ launch I have been playing around with Qwiki, and am pretty impressed overall. Given that search has not changed much since it’s inception (things became really serious when Google launched in 1998 and went public in 2004), the s…
Read more "Is Qwiki the future of search?"It’s not a question of ‘will’ e-books spell the death of the book store but ‘when’. In Christmas of 2009, the early adopters took the dive. This past Christmas (2010) statistics show that the e-book is one of the most sought after gifts of the sea…
Read more "When will E-Books spell the Death of The Book Store?"This holiday season, give yourself the gift of securing your own personal.com address. “Now why would I need that?” you ask, “…especially when I have my own Facebook and LinkedIn profiles???”. It’s a great questions – but think about it…do you…
Read more "The Gift of a Personal.com."They have the best algorithm, many of us have made money on their stock on multiple occasions throughout the years, they truly want to make a difference in the world, and they aren’t evil – but is the darling of search about to get it’s ass kicked…
Read more "Is Google falling behind in search as it gets ambushed by Facebook and Microsoft?"In case you have not seen it, Gap’s debut of a new logo created much controversy over the past few days, with Gap coming out to say that not only are they open to suggestions but that this is a part of a new crowdsourcing project. I don’t buy it. …
Read more "What’s the Gap’s real story behind their new logo?"As we look to build our own personal brands, we have quickly realized the danger of full transparency – especially without the likes of some very personalized privacy settings. With many an HR department screening candidates via Twitter and FB, so…
Read more "Social media – the new code of conduct is ultimately our savior."Make no mistake, the current new Twitter rollout is a big change. Big enough to succeed in ways that Orkut, Buzz and Google Wave could not. (I won’t review the feature set here as there are plenty of those available. Take a look at the links at th…
Read more "Is Twitter accidentally succeeding where others have failed?"Having recently installed a few new extensions for Mac’s newest Safari browser, I was surprised at how few people knew about these features (after mentioning this to a few friends). Browser extensions are like mini applications that run within eac…
Read more "Browser Extensions…an untold secret?"
Jared Hendler 